Meet The Reindeer

Pokka Reindeer Meat – Since 1969

Reindeer: A Sustainable Species

Reindeer are emblematic of sustainability in their very existence, thriving in some of the world’s most challenging environments. Their unique adaptations and ecological significance make them a shining example of a sustainable species. As natural grazers with an energy-efficient metabolism, not only minimise their environmental impact but also play an integral role in indigenous cultures, enabling regulated herding practices that sustainably shape and balance Arctic ecosystems

A True Arctic Wonder

In the expansive Arctic forests, where cultivation is near impossible, reindeer herding emerges as a crucial land-use practice. These graceful creatures effectively transform what would otherwise be barren or unproductive terrain into a valuable food source. To maintain the delicate balance of these ecosystems, Arctic forests are carefully divided into regions, each accommodating a limited population of reindeer. This distribution strategy preserves biodiversity and prevents undue environmental strain. Moreover, the responsible management of reindeer herds extends to government oversight. Nordic countries rigorously regulate the surplus of reindeer, ensuring sustainable consumption practices year after year. It’s a testament to the harmonious coexistence of humans and nature in the far north.